The truth in beauty.

Measuring what isn’t visible but what actually makes things work.

Because value is not just limited to a price: people and context are also important.

Pricing is a market thing. But the context sets the terms. And people are the ones who assign a value. We search for the truth through numbers, in order to bring to light what is usually excluded from calculations and to find out what beauty lies hidden in reality: be it in a galaxy, the Parthenon, the Mona Lisa or Mozart’s sonatas. Measuring is our way of making economics beautiful again, turning it into an actual lever for social transformation.

At MISURA, we analyze and measure non-market economics so that what is intangible can be part of our decision-making.

What we do

(01)

We measure social value and wellbeing

(02)

We analyze non-market financial impact on companies

(03)

We analyze and draw up models for non-market data

The outcome

Intelligence

Diagnoses, analyses, scenarios, indicators to improve decision-making criteria. An instrument for engagement, positioning and influence.

Power

Maps, models, control panels, simulators to boost an organization’s potential and facilitate its decision-making process.

Wisdom

We accompany each client to ensure a successful implementation of its decisions: strategy, governance, continuous measurement, roadmap.

What sets us different

Our analysis is not used to just find out more.

Our analysis seeks to find the truth in beauty, changing the situation.

Data are not processed as an end in itself.

Data are processed as a means to ensure ethical decision-making.

Team

Alberto Muelas

Partner

His career spans more than 20 years, working in sustainability and strategic matters at large companies and tier-one consultancy firms. He has covered many different sectors- technology, telecommunications, energy, tourism, food, automotive, retail and real estate- and over the last ten years has specialized in the measurement of impact and social value, to include the financial analysis of sustainability-linked risks and opportunities.

Elena Segarra

Expert

An economist with studies in economic development, currently on a PhD programme. Her specialty is economic and social analysis and impact. She has worked on project evaluation and indicator design, in addition to five years’ experience in applied research, macroeconomic analysis and country risk. At present, she combines her consultancy work with a lectureship at Universidad Europea.

Paula Vida

Expert

A graduate in Economics, specializing in economic analysis and impact assessment. She has more than 3 years’ experience in impact measurement and has worked in sectors ranging from technology, energy and health to NGOs.

She has also helped develop and implement sustainability strategies for companies.

Daniel Fujiwara

Advisor and technical manager

An internationally renowned economist with over 20 years’ experience. He has held leading positions and has worked as a senior economist for the UK Government, the International Monetary Fund and the United Naions. He has directed more than 120 policy evaluations woldwide, with investments of over 100,000 million USD under management. In academia, he has worked with the London School of Economics (LSE), the Australian National University (ANU) and the Chinese University of Hong Kong. At present, he lectures in economics and behavioural science at LSE. Previously, he lectured at the University of Cambridge.

Our strategic partner in creative technology

We are experts in information design and visuals, and generate smart AI- and data-driven products and systems

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